This was the whole idea of initiating Rasagola Dibasa online.
Maiden Rasagola Dibasa Celebration
In 2015, very few people were aware of Rasagola's link with Odisha and of our rituals like Niladri Bije when this writer first proposed Rasagola Dibasa i.e. Rasagola Day celebration of this “Sweet Yatra” on social media. Many Twitter and social media users supported this initiative and joined in. We shared blog posts, images and messages. The united efforts of hundreds of Twitter-users gave fillip to this movement that started on Twitter. (I will be sharing about this in detail in an exclusive post.) Though information of this sweet celebration was shared with many media organisations for the maiden social media celebration in July 2015, only Sambad group had taken interest from the beginning, with Ms. Tanaya Patnaik personally calling up and offering support.
Sambad group published many reports and based on suggestions about Rasagola Dibasa, they even organized an on-ground celebration in a hotel in Master Canteen, Bhubaneswar, where many varieties of Rasagolas were on display and for sale. Radio Choklate played "Dhoom Mitha" songs and helped in creating awareness about Rasagola. On the same day, Pahala Rasagola Entrepreneurs and Manufacturers Society (PREMS) organized an event at Pahala. (They have been organizing Rasagola Dibasa every year starting 2015. However, 2020 is an exception).
Once Rasagola Dibasa trended on July 30, 2015, on Twitter, many news media wrote about "Rasgulla".
State Govt. even set up committees to conduct research and to share information about the history of Rasagola. Many unknown facts about Rasagola came to light. Media shared and made everyone aware. OTV News has been celebrating 'Rasagola Mahotsav' on Makar Sankranti each year starting 2018.
We are glad that such initiatives have contributed to creating awareness.
Odisha has earned the GI Tag for Odisha Rasagola last year in July, 2019.
Creative Rasagola Dibasa Sandart
Padma Shri Sudarsan Pattnaik's sandart for Rasagola Dibasa has been so creative and educative over the years. Many Rasagola Dibasa news-reports have his sand-art. The following one, created for this year's Rasagola Dibasa event, is his latest-
In some reports, that had obviously been copied from previous years, the journalists had forgotten that this Ratha Jatra 2020 was a unique celebration with no devotees! Clearly "thousands of devotees" had NOT thronged the temple as none were allowed this year.
However, who is responsible for the veracity of the reports?
Then, many reports write- "Rasgulla Divas" or even "Rasagola Divas" and not the Odia term that we have been using- "Rasagola Dibasa" #RasagolaDibasa.
This despite Padma Shri Pattnaik spelling it as Rasagola Dibasa in all his sand art over the years, and 'Rasagola' and "#RasagolaDibasa" trending.
But, why is there no mention that Odisha has earned the GI Tag last year?
How will people be aware if facts are not shared?
Celebration Online and Abroad
Social media celebration by Odias has been helpful with combined efforts at least ensuring that our continuing traditions are known by many.
However, many are still using multiple spellings of Rasagola.
It is wonderful to see Odias worldwide getting united and proudly showcasing Rasagola and celebrating Rasagola Dibasa. This news-report shows Rasagola Dibasa celebration in USA.
Spelling of Niladri Bije
The Odia spelling of "Niladri Bije" is -
ନୀଳାଦ୍ରି ବିଜେ
It is strange to see it spelled differently in different media, including in the above newspaper report and in some government handles.
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From CM's Tweet shared above |
At least the Odia spellings must be taken care.
There is some argument about the said spelling in English with-"Neeladri" being more true to the Odia spelling. Some state it should be "NeeladriBije/Neeladribije" or NiladriBije/Niladribije" with no space between the words- Niladri and Bije.
However, as we have been using "Niladri Bije" and #NiladriBije since inception, thus using "Niladri Bije" would confirm with our existing news reports, videos, blog posts and tweets.
Uniform List of Spellings
We need a list of English spellings of commonly used Odia words and terms. Local words, pronunciation, and usage needs to be adopted.
Looking forward when media and public accept & adopt uniform English spellings & hashtags -
Ratha Jatra, (or should we just use the well-known "Rath Yatra"?)
Bahuda Jatra, (or "Bahuda Yatra"?)
Shreemandira, (or "Srimandir"?)
Shree Jagannatha,
Maa Lakshmi,
Niladri Bije,
Rasagola,
Dibasa,
Rasagola Dibasa,
Utkala,
Utkala Dibasa,
Pakhala,
Pakhala Dibasa,
Chhena,
Chhenapoda,
Nandighosha,
etc.
All the above and many more words are spelled in multiple ways!
Personally, I feel terrible about not knowing which spellings to use as there are no uniform spellings now.
Many are yet to even use correct spellings of our state’s name & language- Odisha and Odia though the name/spelling change has happened 9 years ago in 2011!
A well articulated post ma'am. It feels such pride to know and share about Rasagola Dibasa, however we need more awareness.
ReplyDeleteThis was a lovely blog poost
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