A Geographical Indication (GI) is an agricultural, natural or a
manufactured product (handicrafts and industrial goods) originating from a
definite geographical territory.
GI is an Intellectual Property Right (IPR) that is a community
right.
An agricultural, natural or a manufactured
cultural product is awarded this GI tag
to protect manufacturers/producers, who produce these unique and genuine
products. GI products have brand value in the domestic and
international markets.
GI tag ensures-
ü Legal protection
ü Brand-awareness
ü Brand-recall
ü Research & documentation
ü Reputation for the region/state
ü Premium pricing
ü Additional business with extra demand
ü Increase in sales and exports
ü Economic prosperity of producers
We must say YES to GI products, but NO to fake products.
As the GI products are so popular and much in demand, some traders copy thename of the GI and the attractive designs. One can find many such fabrics and sarees masquerading as Banaras silk, Kalamkari, Chanderi, Sambalpuri Bandha, Khandua etc. in the market.
The distinctive patterns are copied and "printed" on cotton sarees. Then, such machine-made, fake sarees/fabrics/bedsheets that are not handwoven, are sold at low prices like Rs 350-600 (i.e. about 1/10th to 1/20th of the price), while the original handloom saree price starts from Rs 3500-Rs 7000 depending on the material, whether cotton or silk.
Here is an example- The lady in this photograph is wearing a printed cotton saree that has the copied Bomkai design.
Bomkai Saree And Fabrics is a GI. But, those who do not know about this, will not understand.
The brand is "Bharat Vijaya". And this is not the only brand.
This writer has clicked scores of pictures of other GI designs too...
Why should they copy traditional designs of sarees that are GIs and legally protected?